Hi5! :: Behance

Hi5!

Celebrating Trinity's 5th Anniversary

with a high-five.

Trinity Live is an experiential marketing solutions agency. With a milestone of 5 years in operation, Trinity has successfully consulted on and organized numerous experiential marketing activities and events for many major clients across various industries.

Grounded in core values that consistently prioritize customer emotions, these principles have fueled Trinity Live's passion for excellence, ensuring that every event organized by Trinity inspires, innovates, and ignites.

On its 5th anniversary, Trinity launched an internal communication campaign with the theme "Hi5!" - Say “HI” to the 5th year of Trinity. "Hi5" symbolizes the "HIGH FIVE" Trinity handsign, representing internal connections and collaboration with partners.

Design Concept:

The "Hi5!" symbolizes the "HIGH FIVE" Trinity handsign, representing internal connections and collaboration with partners.

The "Hi5!" symbol is constructed from two symbols, the "exclamation mark" and the "question mark." The question mark symbolizes the issues, challenges, and inquiries from clients to the agency. The exclamation mark represents the agency's solutions and problems solving capabilities. This interactive relationship is likened to a "High Five" handshake, all encapsulated in a logo that is visually striking, modern, and distinctly conveys the campaign's message.

The consistent visual identity of the "Hi5!" campaign is flexibly applied across various materials, from online to offline, creating a seamless, clear, distinctive, and creatively characteristic campaign identity.

Hi5! Stickers

Accompanying the campaign's identity materials is an incredibly "FINE" sticker set with a strong Hi5! spirit, created from the communication language within "Agency Life" culture. Infused with a "GenZ" vibe, these stickers add an element of fun and positivity to various conversations among colleagues, between colleagues, and between the agency and clients.